A Note on the impact on sales from introducing healthy labeled meals on the lunch menu

Research output: Working paperResearch

  • Linda Thunström
  • Leif Jonas Nordström
Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.
Original languageEnglish
Place of PublicationLund
PublisherDepartment of Economics, Lund University
Number of pages10
Publication statusPublished - 2012
SeriesWorking Paper Department of Economics, Lund University
Number2012:30

ID: 51624738