Measuring the Willingness to Pay to Avoid Guilt: Estimation using Equilibrium and Stated Belief Models

Research output: Working paperResearch

Documents

  • PDF

    Final published version, 181 KB, PDF document

  • Charles Bellemare
  • Alexander Christopher Sebald
  • Martin Strobel
We estimate structural models of guilt aversion to measure the population level of willingness to pay (WTP) to avoid feeling guilt by letting down another player. We compare estimates of WTP under the assumption that higher-order beliefs are in equilibrium (i.e. consistent with the choice distribution) with models estimated using stated beliefs which relax the equilibrium requirement. We estimate WTP in the later case by allowing stated beliefs to be correlated with guilt aversion, thus controlling for a possible source of a consensus effect. All models are estimated using data from an experiment of proposal and response conducted with a large and representative sample of the Dutch population. Our range of estimates suggests that responders are willing to pay between 0.40 and 0.80 Euro to avoid letting down proposers by 1 Euro. Furthermore, we find that WTP estimated using stated beliefs is substantially overestimated (by a factor of two) when correlation between preferences and beliefs is not controlled for. Finally, we find no evidence that WTP is significantly related to the observable socio-economic characteristics of players.
Original languageEnglish
PublisherDepartment of Economics, University of Copenhagen
Number of pages26
Publication statusPublished - 2010

Number of downloads are based on statistics from Google Scholar and www.ku.dk


No data available

ID: 18314924