Public communication campaigns as mundane category

Research output: Contribution to journal › Journal article › Research › peer-review

Standard

Public communication campaigns as mundane category. / Almlund, Pernille; Andersen, Nina Blom; Halkier, Bente; Schrøder, Kim Christian.

In: MedieKultur: Journal of media and communication research, Vol. 68, 2020, p. 66-87.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Almlund, P, Andersen, NB, Halkier, B & Schrøder, KC 2020, 'Public communication campaigns as mundane category', MedieKultur: Journal of media and communication research, vol. 68, pp. 66-87. https://doi.org/10.7146/mediekultur.v36i68.118071

APA

Almlund, P., Andersen, N. B., Halkier, B., & Schrøder, K. C. (2020). Public communication campaigns as mundane category. MedieKultur: Journal of media and communication research, 68, 66-87. https://doi.org/10.7146/mediekultur.v36i68.118071

Vancouver

Almlund P, Andersen NB, Halkier B, Schrøder KC. Public communication campaigns as mundane category. MedieKultur: Journal of media and communication research. 2020;68:66-87. https://doi.org/10.7146/mediekultur.v36i68.118071

Author

Almlund, Pernille ; Andersen, Nina Blom ; Halkier, Bente ; Schrøder, Kim Christian. / Public communication campaigns as mundane category. In: MedieKultur: Journal of media and communication research. 2020 ; Vol. 68. pp. 66-87.

Bibtex

@article{4c7a834fcc6d493c958a0acaa05545c4,
title = "Public communication campaigns as mundane category",
abstract = "Th is article examines the public connection and understanding of public commu-nication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative cat-egory. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.",
keywords = "Faculty of Social Sciences, Public communication campaigns,, public connection,, engagement, governance",
author = "Pernille Almlund and Andersen, {Nina Blom} and Bente Halkier and Schr{\o}der, {Kim Christian}",
year = "2020",
doi = "10.7146/mediekultur.v36i68.118071",
language = "English",
volume = "68",
pages = "66--87",
journal = "MedieKultur",
issn = "0900-9671",
publisher = "Statsbiblioteket",

}

RIS

TY - JOUR

T1 - Public communication campaigns as mundane category

AU - Almlund, Pernille

AU - Andersen, Nina Blom

AU - Halkier, Bente

AU - Schrøder, Kim Christian

PY - 2020

Y1 - 2020

N2 - Th is article examines the public connection and understanding of public commu-nication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative cat-egory. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.

AB - Th is article examines the public connection and understanding of public commu-nication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative cat-egory. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.

KW - Faculty of Social Sciences

KW - Public communication campaigns,

KW - public connection,

KW - engagement

KW - governance

U2 - 10.7146/mediekultur.v36i68.118071

DO - 10.7146/mediekultur.v36i68.118071

M3 - Journal article

VL - 68

SP - 66

EP - 87

JO - MedieKultur

JF - MedieKultur

SN - 0900-9671

ER -

ID: 251314553