Public communication campaigns as mundane category
Research output: Contribution to journal › Journal article › Research › peer-review
Th is article examines the public connection and understanding of public commu-nication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative cat-egory. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.
|Journal||MedieKultur: Journal of media and communication research|
|Publication status||Published - 2020|
- Faculty of Social Sciences - Public communication campaigns, public connection, engagement, governance