Public communication campaigns as mundane category

Research output: Contribution to journalJournal articleResearchpeer-review

  • Pernille Almlund
  • Nina Blom Andersen
  • Halkier, Bente
  • Kim Christian Schrøder
Th is article examines the public connection and understanding of public commu-nication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative cat-egory. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.
Original languageEnglish
JournalMedieKultur: Journal of media and communication research
Pages (from-to)66-87
Publication statusPublished - 2020

ID: 251314553