The article traces the uses of the concept of citizenship in Danish public discourse in light of the theoretical framework of conceptual history. The author draws upon parliamentary debates, media articles, and debates on political subjects that are part of the textual corpus that served to create The Danish Dictionary in order not only to identify the different usages and conceptual changes of “citizenship” but also to identify the actors using the concept. In addition to mapping the use of “citizenship” in its traditional meanings, such as the entitlement to rights, political identity, civic virtue, and political participation, the Jakobsen encounters a new meaning, namely, citizenship as “free consumer choice.” This conceptual change, however, is only espoused by elected politicians, while ordinary people tend to preserve the traditional meanings of citizenship.