17 February 2025
Digital Sociality across Public and Private Spheres

The introduction examines the relationship between public and private spheres, a longstanding theme in the social sciences. Bratrud and Waltorp present a framework for ethnographically examining people's access to various spheres and collectives as digital technologies reconfigure boundaries between the public and private. Their ethnographic focus is specifically on the Nordic countries, which are among the most digitalized in the world.
The authors argue for the importance of ethnographic studies to understand digital sociality across various scales and spheres of social life in specific regions. They propose the figure-ground reversal as an analytical device, which affords a non-digital-centric focus while giving digital phenomena attention in their specific contexts.
Keywords: Digital Anthropology, Digital Technology, figure-ground, Nordics, Private,
Public; Scandinavia
The article is open access and can be accessed online