Multiculturalism, biosemiotics, and cross-cultural friendship: An essay review of Olteanu’s multimodal semiotics of culture

Research output: Contribution to journalJournal articleResearchpeer-review


In this essay review of Alin Olteanu: "Multiculturalism as Multimodal Communication: A Semiotic Perspective" ([Series Numanities – Arts and Humanities in Progress 9; Dario Martinelli, serieseditor], Cham: Springer, 2019) I discuss culturalism, multiculturalism, and polyculturalism, and a problematic style of reasoning seen in some contributions to the humanities, a style here called "associative hermeneutics", with no genuine theory construction. As a contrast to this style, I illustrate some challenges of understanding multiculturalism through an example, the question of how to interpret friendship across cultures as seen from the point of view of cross-cultural friendship research.
Original languageEnglish
JournalSign Systems Studies
Issue number3/4
Pages (from-to)590-608
Number of pages19
Publication statusPublished - 2019

Number of downloads are based on statistics from Google Scholar and

No data available

ID: 236222142